Topic
ITB Berlin
Every story we have published on ITB Berlin.
South Africa2 min
Lead story
South Africa’s record year pulls Europe
South Africa welcomed a record 10.5 million international visitors in 2025 and used ITB Berlin 2026, the world’s largest travel trade show, to convert that momentum into new European partnerships and spending…
2 min read12 Mar 2026
Kenya3 min
Kenya targets 5 million tourists
Kenya launched its “Experience Wonder” global tourism campaign at ITB Berlin 2026, targeting 5 million international arrivals by 2027 — more than…
6 Mar 2026